Following the launch of its season reveal video, Coke Studio releases the first song from Season 14, Tu Jhoom, featuring icons Abida Parveen and Naseebo Lal, stated a press release. In the recently released track, Xulfi uses his musical sense to create an atypical pairing so natural in a way it wasn’t done before. “I always like to bring an element of surprise, expected things have short lives,” he said.
Tu Jhoom is a hypnotically nostalgic song. The former EP frontman defines it as the most honest representation of his journey. He developed the narrative of the song after realising he needed to own the turmoil within himself, playing the groove on an instrument. The humming would become the chorus on repeat.
Associate music producer Abdullah Siddiqui calls the track “a perfect blend of traditional sounds – quintessentially desi but in an updated, almost postmodern way.”
Visually it comes through like a fever dream. Zeeshan Parwez’s video vibrates with warmth, with its floor-to-ceiling jaalis, earthy colours and a romantic courtyard filled with bodies submitting to music.
The words, molded to perfection by Adnan Dhool, are so weighty and wise they feel penned by Abida Ji herself. Naseebo Lal adds a street-wise edge with bold tonality that holds its own, tapping her Rajasthani roots.
When she declares she is content, the authenticity in her voice tells us that she has truly lived the message of the song. Hearing the track is like being in on a secret. Both artists have complex personal journeys and watching them confide in and root for each other feels right.
“Xulfi has made a unique song that epitomises the Sufi transitional rhythms. I had heard a song that he had worked with Naseebo ji on and told him to work more with her and now we have come together to bring this combined effort,” said Abida Parveen. “I am coming back to Coke Studio for the second time, in a very different style. Abida Ji is an asset not just for Pakistan but the entire world. I am a huge fan of hers and it is an honour to be performing with her.” said the Groove Mera crooner.
The second song from Coke Studio season 14 will be released on 21st January 2022.
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